Empowering Sustainable Consumption
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چکیده
E nvironmental policy once focused only on producers: the relatively few business enterprises that needed to clean up their smokestacks and sewage outfalls. While important, emphasis on producers hasn’t been enough to stem the tide of environmental degradation, because many of the worst insults come from consumption activities, not production. Consumption-related problems are large and growing, as Beijing’s un-breathable air and New York’s mounting garbage exports illustrate. Current thinking — mostly outside government — identifies consumer-oriented solutions that seek to improve the quality of life per unit of expenditure rather than just making more stuff available. The newer approach seeks to change the expenditure mix to encourage a shift to immaterial goods and services, to intensify use within combined product-service systems, and to make greener products available [1]. What are the prospects for this sustainable consumption movement? Its success depends on better discernment, magnified influence, and avoiding unintended consequences.
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